The Limburg artist booking office Thunder Agency has entered into a partnership with ADA, the distribution branch of Warner Music Benelux. This allows the company from Roermond to release music from talented artists worldwide via the ADA network. In this way they also strengthen their existing entertainment concepts with their own record label. In this capacity, the first single by Amsterdam producer The Groove Supplier and New York vocalist Darren Fewins will be released on Friday 21 January. The single will be launched on the new Disco Tropicana Records label, named after the popular Thunder Agency disco party. The collaboration stems from a corona period that forced the company to reinvent itself.
As a booking agency specialized in electronic dance music, Thunder Agency has been active since 2012 in advising pop venues, discotheques, festivals and organizers with the booking of distinctive artist line-ups. They also develop complete entertainment concepts for clients, whereby not only the line-up, but also the branding and marketing are taken care of. Due to the corona crisis, most of the business model fell away in one fell swoop in March 2020. Since then, the nightclubs have not been opened and therefore hardly generate any income for the company that is located on the third floor of ECI Cultuurfabriek in Roermond.
Discomfort makes creative and soon the idea came up to start your own record label, in order to at least give artists a good stage online. In the past, Thunder Agency has regularly helped talented, regional DJs and producers take their first steps towards international success and it is expected that a record label can contribute to this. In an industry where the number of streams on platforms such as Spotify, YouTube and Deezer has rapidly surpassed CD sales and downloads sold, an experienced partner with a global network is essential. The talks with Warner Music Benelux were started and resulted in a distribution agreement with this music giant, known as one of the largest parties in the world. Thanks to their worldwide distribution network, which includes all major streaming platforms and sales sites, Thunder Agency can quickly market singles from artists and take advantage of the experience and network of their collaboration partner.